Choose your next market with conviction
A focused sprint that turns a long list of possible markets into one decision your board can approve.
The sprint at a glance
Weeks from workshop to recommendation
Decision delivered on one page
Markets of field experience behind it
Every Decide sprint answers four questions
The questions build on each other. We answer them in order, so the final recommendation rests on everything that came before it.
01
Should we go at all?
We test whether international growth is the right next move now, given your home-market traction, cash position and team capacity. Sometimes the answer is "not yet", and that answer saves real money.
02
Where first?
We compare your shortlisted markets on demand, competitive intensity, regulation, cost to serve and fit with the people you have. You get one market to lead with and a sequence for the rest.
03
How do we enter?
Direct entry, a local partner, a distributor, an acquisition or a joint venture. We set out the trade-offs of each for your situation and recommend one.
04
What must hold true?
We list the assumptions your plan depends on, how to test each one, and the signals that should make you pause before committing more capital.
Three common routes into a new market
The right route depends on your margins, your timeline and how much control you need. We weigh these starting points in every sprint.
Six weeks from open question to signed-off decision
Each week builds on the one before it. The work is fast, but nothing is skipped.
Week 1
Frame
We agree the ambition, the constraints, your appetite for risk and exactly what your board will need to see.
Weeks 1–3
Gather
We combine AI-accelerated desk research, proprietary data from our partners, and conversations with operators and buyers in each shortlisted market.
Weeks 3–5
Model
We build the unit economics, investment case and entry-mode comparison, and pressure-test them with your finance lead.
Weeks 5–6
Recommend
We run a decision session with your leadership or board, then deliver the final pack.
What lands on the board table
Everything is written so a non-specialist director can read it in one sitting and approve with confidence.
One-page decision memo with the recommendation and its reasoning
Market ranking with the evidence behind each score
Business case covering unit economics, investment and payback milestones
A decision every stakeholder can stand behind
Clarity on where to go, why, and what could go wrong, so the call is made once and made well.
The call is made once and made well
Clarity on where to go, why, and what could go wrong.
Capital is released only when the case holds
Unit economics, investment phasing and decision gates before any capital moves.
An independent, evidenced case for disciplined expansion
A case that shows disciplined use of expansion capital.
A plan they helped build and can present as their own
Clear ownership from day one, built with your team.
The Beachhead Market: Choosing Where to Prove an Expansion Strategy
Expansion planning usually starts with a question about geography, and the beachhead concept was never built to answer it.
Format
Framework
Read time
12 min read
Why decide with us
Clarity, reduced uncertainty, and a plan built for the real world.
Clarity when everything looks like an opportunity
We cut the list from ten markets to two that fit.
Reduced uncertainty before you commit capital
You will know the risks and the likely returns.
Data informed by hands-on market experience
AI tells you what might be true. We tell you what to do.
Client testimonials
Leaders who chose their next market with confidence
Score your shortlist before the next planning meeting
The Market Prioritisation Matrix is the scoring framework our partners use in week one. Enter your email and we will send it over.
Before you book a sprint
The practical questions we hear before a decision sprint begins.
Not a problem. Building the shortlist becomes part of week one. We start with your ambition and constraints, then narrow the field together.
It means the evidence points elsewhere, or to a later date. You keep the full analysis, and most clients use it to redirect the budget to a stronger option.
It speeds up the desk research, so more of the budget goes into modelling, local conversations and partner judgment. A partner checks every finding before it shapes the recommendation.
A fixed fee agreed upfront, with the decision as the deliverable. No hourly billing and no surprise invoices at the end.
The plan is yours to run. Many clients continue into Enter with the same partner, so momentum carries straight into the market.
Still have questions?
Talk to our team about the Decide service.
Settle your 2027 market before budgets close
The 2027 Expansion Decision Sprint delivers a board-ready go/no-go, target market and entry mode while there is still time to plan the year around it.
