About Metheus Consultancy

Forethought, quantified. Growth, evidenced.

We are an international expansion consultancy headquartered in London, with offices in Chicago and Istanbul and Hong Kong opening soon. We help companies decide where to grow, enter new markets with confidence, and show results they can measure across 30+ markets worldwide.

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Our story

The work is in the market, not the deck

Our name comes from Prometheus, traditionally read as "forethought." In the myth, he took fire, a symbol of wisdom, from the gods of Olympus, shared it with humankind and taught people the craft to use it. We founded Metheus in London in 2021 on the same belief, after watching too many good companies stumble abroad on advice that never left the boardroom. AI can tell you what might be true. It can't sit in a meeting in Munich or fix a stalled launch in Singapore. Our methods have been field-tested across more than 30 markets: on the ground, not on slides.

Our story

Started in London. Still early.

Metheus was founded in London in 2021 to help companies expand abroad on evidence rather than guesswork. Since then we have opened offices in Chicago and Istanbul, with Hong Kong opening soon, and worked across more than thirty markets, but we are still small enough that every hire shapes what we become.

2021

Founded in London to replace guesswork with evidence.

2022

Guided our first client into the United States.

2023

Supported a Korean client and led entry into Japan.

2024

Began advising private equity firms on portfolio growth.

2025

Launched a dedicated research team for market reports.

How we work

Four principles behind every engagement

Whether you are choosing your next market or recovering one that has not gone to plan, the same principles shape how we work.

Clear decisions

We turn possibilities into a clear answer: which market, which entry model, in what order, and what it will take.

In-market execution

Our teams work where your customers are, launching, selling and building partnerships alongside you.

Adaptive resilience

Markets rarely follow the plan, so we build in checkpoints to spot change early and adjust course without losing momentum.

Stronger teams

We leave capability, not dependency: commercial teams built and coached to keep delivering long after we step back.

Field-tested

Proven on the ground in 30+ markets

We measure ourselves by the decisions made, the teams built and the recoveries delivered. Not by the weight of the report.

30+

Markets served worldwide

5

Offices in London, Chicago and Istanbul, with Hong Kong opening soon

Stylized world map on a textured surface with raised metallic pins marking various locations across continents including North America, South America, Europe, Africa, Asia, and Australia.
Our Leadership

Operators first

Our partners have built commercial teams, entered new markets and turned around launches that stalled. They lead our work from the front.

Smiling man with short dark hair and clear glasses wearing a white shirt and dark pinstriped blazer, with blurred urban buildings in the background.
Emre Cetin
Founder & Managing Partner · Global

Works across our London, Chicago and Istanbul offices, leading engagements for every type of client we serve.

Woman with short curly dark hair wearing a red blouse, looking confidently at the camera against a plain light background.
Tuna Guleryuz
Head of Marketing · Istanbul

Leads marketing and brand for Metheus from our Istanbul office.

Anil Uzengi, Partner & Head of US at Metheus
Anil Uzengi
Partner & Head of US, AI & Machine Learning

Heads our US practice and leads AI and machine learning work, putting data and automation behind every market decision we make with clients.

Evidence you don’t have to take our word for

Industry awards and independent recognition for the work our teams deliver in market.

In our clients' words

What the teams we’ve worked with say about working alongside us.

"Their strategic guidance, methodical approach, and unwavering support have been pivotal in our European journey, helping us navigate challenges and seize opportunities. Today, as we mark significant client acquisitions in Switzerland and Germany and earn recognition in esteemed publications, I can confidently say that teaming up with Metheus was one of our best decisions."

Michael Boyman, Founder & CEO of RebusLabs
Michael Boyman
Founder & CEO, RebusLabs

"Partnering with Metheus Consultancy has transformed our approach. Their data-driven market analysis provided invaluable insights into our diverse student base and helped us refine our marketing strategies. We are now better equipped to serve our students and drive their personal and professional growth. We feel incredibly fortunate to have found a partner that shares our passion for education."

Mike Nikolov, Head of Customer Service and Sales at GfW Education
Mike Nikolov
Head of Customer Service and Sales, GfW Education

"Working with Metheus has been an exceptional experience for Enhencer. They provided valuable insights and guidance throughout the entire expansion process. The results we achieved together speak for themselves, with an increase in our customer base, revenue, and overall platform value offering. We highly recommend Metheus to any company looking to expand their business and achieve growth."

Olcay Ozturk, Co-Founder & CEO of Enhencer
Olcay Ozturk
Co-Founder & CEO, Enhencer

"As we are expanding our business globally, Metheus helped us about multi-channel lead generation structure. They guided us to communicate in a solid way and to reach the correct target with a very professional attitude when we are aiming to find our new potential clients. Metheus' instructions started to give first results in a short matter."

Ismail Arapzade, Founder & CEO of Mindsite
Ismail Arapzade
Founder & CEO, Mindsite
Contact

Tell us where you want to go next

Wherever your next market is, we’ll connect you with the team closest to it.

Email

For new business and partnerships
hello@metheus.co

Phone

For urgent market questions
+44 7343 113361

Office

71-75, Shelton Street, Covent Garden, London WC2H 9JQ, United Kingdom

Questions we hear first

Straight answers to what expansion leaders usually ask before working with us.

How is Metheus different from other consulting firms?

We don’t stop at strategy. Our teams stay through implementation, working alongside yours in market and using real results to adjust the plan as conditions change.

Who are your typical clients?

Technology and SaaS companies that have found product-market fit, investors and their portfolio companies, consumer and retail brands, and larger enterprises building new ventures. What they share is a plan to grow into new markets.

Do you only work in specific regions?

No. We’re headquartered in London, with offices in Chicago and Istanbul and Hong Kong opening soon, and we’ve served clients in more than 30 markets across Europe, the Middle East, the Americas and Asia.

How do we start working together?

It begins with an introductory conversation about your goals and the market you’re considering. If there’s a fit, we propose an engagement built around your gap: deciding where to go, entering, accelerating growth, or recovering a launch that hasn’t gone to plan.

How do you price your work?

Every engagement is scoped to your goals, so pricing depends on complexity, the level of in-market support needed and duration. After the first conversation, you get a clear proposal with a full cost breakdown.

Companies we’ve helped grow into new markets

Start with a decision

Whether you’re choosing your next market or rescuing one that has stalled, the first step is a conversation.