Consumer brand expansion, from market choice to sell-through
We help retail, fashion and consumer brands launch in new countries through marketplaces, retail partners, distributors and their own D2C channels. We choose the market and channel mix with you, find and negotiate with the right partners, and adapt pricing and product for local shoppers.
What we see go wrong in consumer brand expansion
Most brands fail abroad for the same three reasons. They pick a channel that does not fit how locals buy. They sign partners without clear terms. They ship the home market playbook unchanged.
Channel choice
Marketplace, retailer, distributor and D2C each bring different margins, control and speed, so we match the channel mix to how your category is bought in the target market.
Partner performance
We set terms, targets and exit clauses with distributors and retailers before the first shipment, then review performance with you.
Localisation
Sizing, price ladders, payment methods, returns and brand story all shift by market, so we adapt each one with your team before launch.
From market choice to steady reorders
Four offerings covering market and channel choice, partner launches, scaling what sells and fixing what does not. Each one is tied to sell-through numbers you can track.
Which market, which channel, in which order
We compare category demand, marketplace and retail structure, competitor pricing and logistics. You get a go/no-go, a first market and a channel strategy with a validated business case.
Launch with the right partners and price
Local positioning and pricing, marketplace set-up, and retailer or distributor selection, carried out with your team through to first sales and reorders.
Scale what is selling
Marketplace and D2C conversion work, partner performance reviews, and coaching for the team running the market.
Sell-through below plan, or a partner falling short
A 60-day diagnostic, a stabilisation plan and, where needed, a new channel strategy.
FAQs
Straight answers to the questions consumer brands ask us most before entering a new market.
It depends on how your category is bought in the target market. We answer it during Decide, using data on marketplace share, pricing and competitor channels.
Yes. We shortlist distributors and retail partners, introduce them and help negotiate terms. The relationships stay with your team.
We include logistics and customs in the market decision. During entry we coordinate trusted local providers, so you deal with one accountable partner.
No. We work with your international team, not instead of it. We add local presence and senior support where the gaps are.
Milestone-based fees tied to decision gates the board can follow. You pay for progress, not for reports that sit on a shelf.
Still have questions?
Our main FAQ covers pricing, timelines and how we work with your team.
Taking your brand into a new market?
Tell us which countries and channels you're considering. A partner who knows those retailers and marketplaces will tell you where your brand fits and what it will take to sell through.
