Industrial tech expansion, from first decision to first signed contract
We help B2B software, AI and tech-enabled service companies win business customers in new countries. Our teams build the local references, partner channels and sales skills that enterprise and industrial buyers look for.
What we see go wrong in industrial tech expansion
These three issues come up in almost every stalled launch we are asked to look at. They cost time and money before anyone admits the plan is broken.
Long sales cycles
Enterprise and industrial buyers abroad often take longer to sign than buyers at home, so we build the business case and runway around the real cycle in your target market.
Local proof
Buyers want to know who in their country already uses you, so we help you land and showcase first reference customers and local partners early.
Regulation and procurement
Data residency, certifications and procurement rules decide who gets shortlisted, so we build them into the market decision from day one.
From shortlist to signed enterprise contracts
Four offerings built around long B2B sales cycles: testing demand, winning first reference customers, building a sales team that closes, and getting a stalled market moving again. Start at the stage you are in today.
Which market will buy, and how to enter
We test demand, competition, regulation and sales-cycle length across your shortlist, then recommend a first market and an entry mode: direct, through partners, or through an acquisition or joint venture.
Local ICP, pricing, partners and pipeline
We define who buys in the new market, adapt pricing and positioning, line up channel and integration partners, and win first reference customers alongside your team.
An international sales team that performs
Playbooks for selling into DACH, the UK or the US, coaching for account executives and BD leads, and CRM and automation set up for the new market.
A market that has lost momentum
When a launch stalls, a country manager leaves, or new regulation lands, a senior partner runs a 60-day diagnostic and a stabilisation plan to keep the market moving.
FAQs
Straight answers to the questions we hear most from industrial tech teams planning expansion.
B2B software, SaaS, AI and tech-enabled services sold to businesses and industry. That includes platforms for manufacturing, logistics, mobility and professional services.
Yes. Our M&A and venture development team assesses these routes in Decide and supports the deal and integration in Enter.
Yes. Our digital automation team connects new-market sales and marketing to your existing stack during Enter and Accelerate.
No. We work with your international team, not instead of it. We add local presence and senior support where the gaps are.
We have hands-on experience in the UK, DACH, Türkiye and the US. We also draw on work across 30+ markets when the data points elsewhere.
Still have questions?
Our main FAQ covers pricing, timelines and how we work with your team.
Ready to win your first contracts abroad?
Tell us which markets you're considering. A partner who has sold into that corridor will show you what buyers there expect and the quickest route to a first signed contract.
