Metheus Consultancy Makes Its Screen Debut in Collaboration with Fintech Dünyası
Istanbul, May 2026.
Metheus Consultancy, has launched its first video feature in collaboration with Fintech Dünyası, a Turkish fintech media channel. In the feature, Our founder Emre Cetin explains our data-led methodology for helping companies decide when and how to enter new markets. The video is live on Fintech Dünyası's YouTube channel.
The collaboration marks Metheus's screen debut and a new format for making its strategic expansion thinking accessible to founders, operators, and business leaders entering competitive or unfamiliar markets.
Emre Cetin, representing the entire Metheus team, answered questions on the firm's vision and methodology for market expansion, focusing on how founders and leadership teams approach growth beyond their existing markets. The conversation covered three key questions: how expansion decisions are made; what distinguishes robust market entry planning from less effective strategies; and why founders must strike a balance between ambition and evidence when allocating resources to new geographies, customer segments, or operational models.
The discussion also offered practical guidance and real-life examples of expansion practices. Rather than viewing growth as a mere opportunistic move, Cetin emphasised the importance of structure, timing, data and local market understanding in developing a sustainable expansion strategy.
"For dreams to become a reality, they must be based on data," said Emre Cetin during the conversation. 'If a structure is not based on data, it will never come close to being realised.'
For Metheus, this screen debut reflects an ongoing objective: to make disciplined, evidence-based expansion thinking accessible to leaders making high-stakes growth decisions.
Watch the full feature on Fintech Dünyası YouTube channel.
Prefer shorter takes? Follow Metheus on LinkedIn, where we are sharing clips from the feature with English subtitles.
About the collaboration
What is Metheus Consultancy?
Metheus Consultancy is a UK-based consulting firm specializing in international market expansion, digital transformation, omnichannel maturity, and data-driven growth strategies. It works with start-ups, scale-ups, and leading brands in retail, e-commerce, personal care, SaaS, healthcare, mobility, and industrial sectors across Europe, MENA, and North America, helping them enter new markets, optimize operations, and unlock sustainable revenue.
What did Metheus and Fintech Dünyası collaborate on?
Metheus produced its first video feature in collaboration with Fintech Dünyası, a Turkish fintech media channel. In it, Metheus founder Emre Cetin discusses how companies should approach market-expansion decisions. The feature marks Metheus's first step into video content.
What is Metheus's approach to market expansion?
Metheus takes a data-driven approach, arguing that expansion should be grounded in evidence rather than opportunity. The firm combines market-entry planning, distribution and partnership development, AI-powered analytics, and business-model innovation, supported by deep industry expertise, global networks, and localized insight, so companies commit resources only after validating a new market.
About Metheus Consultancy
Metheus Consultancy is a UK-based consulting firm specializing in international market expansion, digital transformation, omnichannel maturity, and data-driven growth strategies. Trusted by start-ups, scale-ups, and leading brands across Europe, MENA, and North America, Metheus helps retail, e-commerce, personal care, SaaS, healthcare, mobility, and industrial companies enter new markets, optimize operations, and unlock sustainable revenue. With proven success across market-entry planning, distribution and partnership development, AI-powered analytics, and business-model innovation, the firm delivers the clarity, structure, and execution support companies need to scale globally. By combining deep industry expertise, global networks, and localized insight, Metheus empowers businesses to expand with confidence and achieve measurable results in competitive markets.