Metheus Consultancy Announces Partnership with Airwallex

Metheus and Airwallex announce a new partnership against a background that changes colour from black to orange.

Hong Kong, June 2026.

Metheus Consultancy, a UK-based consulting firm specializing in international market expansion and data-driven growth, has announced a partnership with Airwallex HK , a global payments and financial platform.

The partnership reflects a shared focus on helping companies expand across borders. As businesses enter new markets, payment infrastructure is one of the first operational decisions they face, and Metheus works with clients to match that decision to their growth model, geography, and customer base.

Metheus and Airwallex approach cross-border growth from two connected angles. Metheus advises companies on where and how to expand, while Airwallex provides payment infrastructure that supports operating in new markets.

We will also put Airwallex under the microscope for our next case study, which will provide valuable insights into the company's operations and financial performance.

Stay tuned for the case study and more from Metheus.

About the collaboration

What did Metheus and Airwallex announce?
Metheus Consultancy and Airwallex announced a partnership built on a shared focus on helping companies expand across borders. Metheus will also feature Airwallex in an upcoming case study.

How does the partnership support companies expanding into new markets?
As businesses enter new markets, payment infrastructure is one of the first operational decisions they face. Metheus works with clients to match that decision to their growth model, geography, and customer base, and the partnership with Airwallex strengthens that support.

What is Airwallex?
Airwallex is a global payments and financial platform that provides cross-border payment and financial infrastructure for businesses operating internationally.

About Metheus Consultancy

Metheus Consultancy is a UK-based consulting firm specializing in international market expansion, digital transformation, omnichannel maturity, and data-driven growth strategies. Trusted by start-ups, scale-ups, and leading brands across Europe, MENA, and North America, Metheus helps retail, e-commerce, personal care, SaaS, healthcare, mobility, and industrial companies enter new markets, optimize operations, and unlock sustainable revenue. With proven success across market-entry planning, distribution and partnership development, AI-powered analytics, and business-model innovation, the firm delivers the clarity, structure, and execution support companies need to scale globally. By combining deep industry expertise, global networks, and localized insight, Metheus empowers businesses to expand with confidence and achieve measurable results in competitive markets.

Emre Cetin

Emre Cetin is the Founder and Managing Partner at Metheus Consultancy, an award-winning company that helps businesses grow and expand into new markets by providing data-driven solutions. Prior to establishing Metheus, Emre held several roles at Microsoft, Ericsson, and Bosch-Siemens Home Appliances, where he excelled in deploying innovative solutions and enhancing business processes. His over 10 years of experience also extends to his tenure at one of the fastest-growing startups in MENA, where he successfully closed significant business deals across Europe and the UAE.

Emre holds a Bachelor’s degree in Industrial Engineering from Bogazici University. He frequently contributes to various professional publications in the fields of international business and consulting and actively participates in mentoring programs through Tenity, guiding the next generation of startups.

https://www.metheus.co
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