Emre Cetin Speaks at The Scale Up 2026: Crossing the Pond in Manchester
Manchester, September 2026.
Emre Cetin, Founder and Managing Partner of Metheus Consultancy, spoke at The Scale Up: Crossing the Pond, an event for UK e-commerce brands considering entry into the US, held at The Dome in Manchester on 8 September 2026.
Hosted by J&J Global Fulfilment with event strategy from Propaganda Agency Ltd, the programme brought together speakers across the stages of US expansion, from operational, legal and tax requirements to inventory management, customer acquisition and shopping visibility on AI chat platforms.
His session, Validating the US Opportunity, started a step earlier than most US expansion conversations and covered:
whether entering the US is the right move for the business at all
defining a US-specific customer profile
pricing against real landed costs
structuring a phased entry that limits exposure while building proof points
The session drew on real brand examples throughout, including the mistakes that tend to derail brands at each stage.
We thank J&J Global Fulfilment and Propaganda Agency Ltd for the invitation. Highlights from the session will be shared on our LinkedIn page.
About Metheus Consultancy
Metheus Consultancy is a UK-based consulting firm specializing in international market expansion, digital transformation, omnichannel maturity, and data-driven growth strategies. Trusted by start-ups, scale-ups, and leading brands across Europe, MENA, and North America, Metheus helps retail, e-commerce, personal care, SaaS, healthcare, mobility, and industrial companies enter new markets, optimize operations, and unlock sustainable revenue. With proven success across market-entry planning, distribution and partnership development, AI-powered analytics, and business-model innovation, the firm delivers the clarity, structure, and execution support companies need to scale globally. By combining deep industry expertise, global networks, and localized insight, Metheus empowers businesses to expand with confidence and achieve measurable results in competitive markets.