The Marketplace Performance Index for Brands 2025 – Türkiye, developed by Metheus Consultancy and Mindsite, decodes the structural dynamics of Turkish e-commerce through a proprietary big data modelling algorithm analysing 400,000+ SKU-level data points across Trendyol and Hepsiburada. Moving beyond sales metrics, the report introduces a five-dimension performance framework—visibility, content, pricing, consumer engagement, and operational excellence—providing brands with a comparative, execution-focused benchmark for sustainable marketplace growth. Discover how data-driven strategic intelligence is redefining digital shelf performance and competitive advantage in Türkiye’s rapidly evolving marketplace ecosystem.