Most market entry assessments check demand, talent, competition and regulation, then quietly assume the digital infrastructure underneath will be there to support delivery. For business-to-business companies, that assumption is getting harder to justify. From data centre capacity rationed in Singapore to a four-year freeze on new grid connections in Ireland, this piece examines why compute, cloud access and energy reliability now belong inside the feasibility conversation, not after it. It also makes the case for the other side: where capacity is scarce, securing it early can become a durable competitive advantage rather than just a risk to manage.